Fresh Perspectives: Brand Ethics – “One mother asked how she was supposed to deal with things like Abercrombie & Fitch’s ‘group sex’ catalog and how a company can market so irresponsibly. It’s hard to answer, except to explain that consumers really do have power….”
That’s a lot of pressure on parents. What responsibility does the media/marketers have? Can you really take a laissez-faire attitude that the all-powerful consumer will make the ethical decision?
